On Change Management

John Kotter, W. Chan Kim e Renee Mauborgne
Harvard Business Review Press, 2011, 224 pp.
Descrição da editora:

"70% of all change initiatives fail. But the odds turn in your company's favor once you understand that change is a multi-stage process--not an event--and that persuasion is key to establishing a sense of urgency, winning support, and silencing naysayers."