Good Strategy/Bad Strategy

Richard Rumelt
Profile Books, 2011, 340 pp.
Descrição da editora:

"Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial)."